The SRCC Runs from a Tarnished Brand
By Mike Connery on 06/24/2010 @ 02:26 PM
The latest example of GOP dysfunction gets a self-conscious twist with the launch of the New York Republican State Senate Campaign Committee’s “updated” website.
A quick look at the site reveals a Senate Republican Campaign Committee aware that their brand is so outdated and tarnished after decades of malfeasance that they’ve given up on it completely. The site abandons Republican’s traditional red color scheme for a cool Democratic Blue.
Most tellingly, the word “Republican” only shows up twice on the homepage – once as a small subtitle, and again in the legally mandated attribution line.
It’s not hard to see why Republicans would run so hard from their own branding. Just look at the polling. A recent Siena poll showed that 66% of New Yorkers reject a GOP-controlled Senate, preferring to see the Democrats make gains in the chamber (34%) or see the Senate remain closely divided (32%) among the parties.
Unable to come up with a single new solution to the pressing issues facing the state, the new SRCC website recycles the same old dated concepts, just refashioned with 36 political buzz words for their “priorities” and “ideas.”
The “Candidates” page – which should be the star of any committee website - reveals that the SRCC was able to dig up just six candidates willing to sign on to their platform of phony reform and a fiscal conservatism that rings hollow in the face of four decades of Republican economic mismanagement.
Republicans are clearly trying to get back to a time when things were good for them. After all, both the design and the policies are straight out of 1997 — back when now-convicted felon Joe Bruno and the Republicans ran amuck in the state, bilking us out of billions for their special interest friends.
Bereft of quality candidates, new solutions, or public support, the new SRCC website reveals a Republican party same as it ever was – same stale ideas, same stale candidates.
The only thing missing is their pride.
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